Greetings Community Partners:
The Real Black Friday is an initiative created in order to bring awareness and exposure to Black-owned and operated businesses in northeastern Ohio. The purpose is to inform the community of the number and types of Black-owned businesses, while also encouraging individuals to financially support these businesses as consumers. African Americans currently have buying power worth more than $1.2 trillion dollars, yet we spend little of our money within the context of the Blacked-owned business. Oftentimes, this is due to lack of exposure because the community is unaware of the “who” or “where” of Black-owned businesses. According to the NAACP, “Currently, a dollar circulates in Asian communities for a month, in Jewish communities approximately 20 days and white communities 17 days. How long does a dollar circulate in the black community? 6 hours!!! African American buying power is at 1.2 Trillion; and yet only 2 cents of every dollar an African American spends in this country goes to black owned businesses.” I’ve had the opportunity to speak at various events in and around the great city of Cleveland regarding increasing financial awareness. One of the best ways to improve the financial stability of a city is through increasing the revenue of businesses. Knowing that Black- owned businesses lack exposure and finance, these two areas have been combined for the benefit of demonstrating our collective buying power. We all must become a part of the solution. The Real Black Friday is a spotlight day, leading into a weekend in which Black-owned businesses can provide superior service and goods; while African Americans and all others consumers can take the weekend to spend money within these businesses.
LaRese Purnell, MBA
Creator and Founder, The Real Black Friday
The Real Black Friday
Reenergizing the Power of the Black Dollar
Traditionally speaking, the month of August is a time to study the history of African-Americans, practice outreach, and raise the collective consciousness about the state of black America.
Many significant events took place in August including:
- The start of The Underground Railroad
- The March on Washington
- Historian and author Carter Woodson inaugurated Negro History Week
- Judge Edith Sampson named first black delegate to the United Nations.
In that spirit, The Real Black Friday weekend celebration is held in August as a symbol of harmony with our history and our predecessors goals of improving the lives of black people. As a Black-owned business owner, here are the reasons you should be involved in The Real Black Friday:
- Brand Awareness
- Potential New clientele and increased revenue
- Product Exposure
- Community and small business impact
- Networking Opportunities
As a consumer, these are the reasons you should be involved in The Real Black Friday:
- Exposure to new and established Black-owned businesses
- Being able to take advantage of discounts and deals offered by businesses throughout the day and weekend
- An opportunity to generate wealth within the Black community
- Potential employment opportunities
- Networking Opportunities
THE REAL BLACK FRIDAY – AUGUST 14-16, 2015
As previously stated, The Real Black Friday is a day, leading into a weekend, during the month of August, in which Black-owned businesses and Black consumerism will be spotlighted. Researching August you will discover a multitude of important Black historical events that occurred during this month. In some circles, August is designated as Black August simply because of the historical significance. Given this information, what better time to engage in a financial initiative which will bring positivity and unity to the Black community. During The Real Black Friday weekend, Black-owned businesses that choose to participate will be spotlighted in various ways. So, firstly if you have not already submitted your business contact information, or that of a business that you think should be spotlighted. Please do so now. During this weekend, Black Friday businesses will also offer various deals and discounts to consumers. Consumers are asked to patronize as many Black-owned businesses as possible during this weekend. The Real Black Friday is an initiative to bring awareness to Black-owned businesses, increase Black consumerism within these businesses, and reenergize the Black dollar.