The Real Black Friday is an initiative created in order to bring awareness and exposure to Black-owned and operated businesses in northeastern Ohio. The purpose is to inform the community of the number and types of Black-owned businesses, while also encouraging individuals to financially support these businesses as consumers. African Americans currently have buying power worth more than $1 .2 trillion dollars, yet we spend little of our money within the context of the Blacked-owned business. Oftentimes, this is due to lack of exposure because the community is unaware of the “who” or “where” of Black-owned businesses. I’ve had the opportunity to speak at various events in and around the great city of Cleveland regarding increasing financial awareness. One of the best ways to improve the financial stability of a city is through increasing the revenue of businesses. Knowing that Blackowned businesses lack exposure and finance, these two areas have been combined for the benefit of demonstrating our collective buying power. All of us must become a part of the solution.
Meet TRBF’s Founder, LaRese Purnell
LaRese is the creator of The Real Black Friday, an initiative to bring awareness and exposure to Black-owned and operated businesses in northeastern Ohio. LaRese addresses the most fundamental questions and concerns people have about money. LaRese’s humanitarian efforts extend to a number of organizations in the Cleveland area.
HOW CAN I SUPPORT THE REAL BLACK FRIDAY?
Shop Black Businesses as often as you can Find a business to shop today!
Share Your Experience
Share your experience at these establishments online by tagging @TheRealBlackFriday or using hashtag, #TRBF